Why I Joined the Beautycounter Movement
It all started about 3 years ago when I actually started paying attention to the products I had in my house and the food I was about to feed my baby. I started off by downloading an app (ThinkDirty) and looked up my everyday products that I used. I was a little shocked and scared to find that they didn’t have the best ratings and were potentially harmful to myself and my baby. This is when I made the change.
I was a little shocked and scared to find that they didn’t have the best ratings and were potentially harmful to myself and my baby. This is when I made the change.
I recently found out about Beautycounter through social media. I started using their products last summer—starting off simple with some sunscreen and spot acne treatment. I was pregnant and was in major need of sunscreen. Beautycounter was a company I knew I could trust. I also wanted to test out the spot acne treatment to see if it really worked for me since I was on the hunt for a new product.
Well, I’m happy to say both products worked wonderfully! I ended up gifting my family with different Beautycounter products for Christmas and started telling them all about how wonderful and clean all of their products were. That’s when it hit me that it’s time to join the movement and be a part of such a wonderful company that is making a big impact in the beauty industry.
So, let’s get down to why I’m writing this post. Maybe you saw that I’m having an IG story pop-up today or maybe you’re reading this later and are interested in who Beautycounter is and what we’re all about. Well, I’m breaking it all down for you right here. So here we go!
What is Beautycounter all about?
Let’s start with the mission!
Our mission is to get safer products into the hands of everyone. We deliver on this bold mission in three key ways: Creating and distributing safer, high-performing products; educating the public about how to avoid harmful ingredients; and urging the government to pass laws to better regulate the beauty industry.
Who we are.
We create safer, cleaner cosmetics and skin care products. We also educate the public about environmental health issues, advocate for health-protective laws, and build a movement for change.
We also have The Never List™
The Never List™ is made up of approximately 1,800 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 cosmetic ingredients banned or restricted in the European Union.
Our Skincare Lines
Did you know that our skin is our largest organ and it’s important that we protect it? Thanks to Beautycounter and their products, we can use them safely not question them. Did I mention that they are EWG verified?
You can take the skincare quiz here if you’re unsure what category you fall under.
1. Countertime Collection — our anti-aging skincare line
Starting at age 25, our skin loses collagen at progressively higher rates (1-2% a year after 30!), the barrier begins to breakdown and our blood flow decreases. Think about how quickly a little ones cut heals compared to an adult!
Meet Beautycounter’s revolutionary anti-aging skincare line. Perfect for ALL skin types, ages 30+ and has immediate, visible, clinically proven results. Our Retinatural Complex is a Retinol substitute that is just as effective without the harmful effects! Key ingredients are: Backuchiol (traditionally used in Chinese skin care products) and Swiss Alpine Rose (grows up high in the alps and still flowers and we have harnessed it’s environmental protection factors).
Shop the collection here.
2. Countermatch Collection— great for normal to dry skin
Provides hydration, nutrition and oxygen for vibrant, smooth skin. This line uses a patented technology — Bio-Mimic Technology (gives more hydration when you need it, less when you don’t). Great for sensitive skin as well! The lotion in this set adapts to your skins needs in the moment it needs it, whether oily or dry. You can also use the body lotion for the entire family—kids included!
Shop the collection here.
3. Countercontrol Collection — great for oily and blemish-prone skin
(I personally use this collection)
This regimen is for those with oily and blemish-prone skin that mattifies and clears without dryness and irritation. The cleanser effectively removes oil, makeup and other impurities without striping the skin of moisture. The toner removes residual impurities while also reducing the appearance of pores. The All-over Treatment helps to clear blemishes and prevents future breakouts. The Matte-effect Gel Cream is a non-greasy hydrator that maintains healthy moisture levels while controlling oil up to eight hours.
Shop the collection here.
4. Countstart Collection — great for sensitive skin, and simpler 2-step collection
This is gently 2-step collection. Perfect for anyone that is new to clean beauty or isn’t fully ready to commit to a larger regimen routine. It’s also great for parents with teenager or kids in college.
This collection has soothing ingredients like coconut oil, aloe vera, and vitamin E. The duo is ideal for all skin types and is fragrance free.
Shop the Cococream Cleanser here.
Shop the Cocoboost Moisturizer here.
5. Counterman Collection — a wonderful skincare line specifically designed for men
We believe safer skin care is as important for men as it is for women—which is why we created Counterman, our line of cleaner, results-driven skin care formulated to address the unique needs of men’s skin and facial hair. Featuring our innovative Sequoia Stem Cell Complex, the collection helps protect skin from environmental stress. The line includes face wash, toner pads, shaving cream, moisturizer, body wash or bar, after shave tonic, and beard oil.
Shop the collection here.
Skincare Extras — Counter+
1. Overnight Resurfacing Peel
This blend of 15 different acids is a ‘leave-on’ peel that improves skin texture and boosts clarity without irritation or over-drying. The formula clears away dull surface cells, while also soothing and nourishing to reveal a brighter complexion. The peel is clinically proven to reduce appearance of fine lines and wrinkles, reduce appearance of pore size, brighten and even skin tone.
Shop this product here.
2. Lotus Glow Cleansing Balm
Hydration power-house for people with very dry skin. It melts into your skin and is amazing at taking off eye make-up. Can even use as an over-night mask. Makes your skin softer than it’s ever been. Uses Vitamin C to brighten the appearance of skin.
Shop this product here.
3. Charcoal Mask
It acts as a magnet pulling out and absorbing all impurities in your skin without drying it out, resulting in a smoother, brighter complexion. I love this stuff! My husband actually uses it as well.
Shop this product here.
4. Glow-Boosting Facial Oils
Counter+ No. 1 Brightening Facial Oil — Great for treating hormonal dark spots, acne scars, and overall dullness. This citrus-scented facial oil is designed to help improve the appearance of radiance. Omega-rich marula oil provides intense hydration, while antioxidant Vitamin C helps brighten and even skin tone.
Shop No. 1 here.
Counter+ No. 2 Plumping Facial Oil — This number helps eliminate fine lines and wrinkles. It has a light, silky texture and is designed to help hydrate, nourish, and visibly firm your skin.
Shop No. 2 here.
Counter+ No. 3 Balancing Facial Oil — Great for balancing out uneven skin tones and reduces face redness. Anyone with oily or acne prone skin may think it’s crazy to put more oil on their skin, but putting our balancing oil on your skin sends the message that your skin does NOT need to produce more oil (which leads to clogged pores). Balancing Oil is made with pure botanical oils, rich in omega 3, 6, 9. Both nutritional and protective ingredients, rich in antioxidants. This proprietary blend of oils is designed to help hydrate, smooth, and even skin tone.
Shop No. 3 here.
Our Makeup
I’ll make this one short and sweet. You can shop all of our makeup here at this link, but I wanted to feature what we call our “Flawless in Five.”
Flawless in Five
Tint Skin Foundation — Contains Sodium hyaluronate, a natural moisture magnet, promotes smoother-looking skin and reduces the appearance of fine lines and wrinkles.
OR
Dew Skin Tinted Moisturizer with SPF20 — similar in consistency to a BB cream. Covers fine lines & imperfections & protects skin from the sun (safely).
Click Concealer Pen — the brush applicator make it easy to apply just the right amount product to help reduce the appearance of fine lines and photoaging, so skin looks firmer, brighter, and instantly more even.
Define Brow Pencil OR Brow Gel — Perfect for when you need to fill in gaps or even out color. The brush is magic helping to blend. The gel is my favorite!
Blush — New butter formula glides on to give you a flawless, creamy set!
Mascara — Choose between lengthening or volumizing for a more dramatic look.
Lip Gloss — Moisturizing, smooth and not sticky! Its unique teardrop applicator delivers the perfect amount of shine with one dip!
Shop the collection here.
Our Kids/Baby Products
Kids are more susceptible to harmful toxins than we are, keep those babies safe. Our products will last a long time because there aren’t any fillers it. If you’re going to take one thing away from this, please check the ingredients in your kids products. There is an app called the EWG Healthy Living App and you can simply scan the barcode and it will give you a list of ingredients as well as how well it rates for safety. Aim for a rating of 3 or less. If the product you scan doesn’t come up, try a google search of the product name and ‘EWG rating.’
1. Kids Bath Collection — Berry-scented Kids Body Wash, Nice Do Shampoo, and Not a Knot Conditioner
2. Baby Gentle All-Over Wash — We personally use the baby all over body wash and love it. Both my kids have sensitive skin and love that it’s fragrance free.
3. Baby Calming Diaper Rash Cream — I’ve heard this stuff works wonders for diaper rash.
4. Baby Soothing Oil — This is also great to treat cradle crap.
You can shop all baby/kids products here.
Our Bath & Body Products
We have so many bath and body products. I’ll make this one short and sweet too. You can shop all bath and body products here.
1. Sun Protection — Guard against sun’s damaging rays with this water-resistant sunscreen lotion. Formulated with non-nano zinc and California Poppy, this physical SPF 30 formulation provides an effective shield from UVA and UVB, while being gentle and pleasant feeling on the skin. Smooth, nourishing formula blends evenly onto skin with limited white residue.
Shop all Sun Protection here.
2. Shampoo and Conditioner — I personally have both of these and they are LIFE changing! My hair has never felt so better after using them and I’m not just saying that. It feels so hydrated and shines beautifully after a wash. I can definitely tell the difference when I use other products.
3. Moisturizers — so many products in this section. Melting body balm (this stuff is so nourishing), Body Lotion, Body Oil, Body Butter, Hand Cream, and Glow Shimmer Oil (this is next on my list of things to try!).
4. Body Wash and Scrubs — There’s body wash, body soap bar, and sugar body scrub!
5. Hand Care — You can find hand lotion, and hand soap in this collection!
Become a Band of Beauty Member
Love Beautycounter? Become a member! For a yearly fee of $29 you get awesome perks which are outlined below. The free product credits are amazing!
• 10% product credit on all orders of $100
• Free Shipping on orders over $100
• A Complimentary gift when you sign up and make a purchase of $50 or more (doesn’t include the price of membership)
• Special offers just for members
Become a Beautycounter Consultant & Join My Team!
Be the change you wish to see in the world, right? Don’t you agree that everyone deserves better? We need as many voices as possible to make the Beautycounter movement a reality! Help us spread our mission and join today!
I absolutely love that I am sharing ways for my friends and family to be a little healthier while also making a small income while doing it. I believe when we know better, we do better—and I like knowing I am making a difference!
You can join my team and become a consultant here.
Whew, that was a lot!! Please feel free to shoot me an email and reach out if you have any questions!
You can also follow more of my favorite clean products here on my other IG page — @thecleanestliving.
